Lincoln and Shinola to Create Aviator Concept SUV

Lincoln Motor Company is pairing up with Shinola to create an Aviator concept SUV for the automotive market. It's equipped with interior materials that are inspired by high-end Shinola products that include quartz watches, bicycles, and bags. Lincoln was impressed by the quality and craftsmanship of the Shinola line. They pay a large amount of attention to detail and hand-finishing items.