Lincoln Motor Company is pairing up with Shinola to create an Aviator concept SUV for the automotive market. It's equipped with interior materials that are inspired by high-end Shinola products that include quartz watches, bicycles, and bags. Lincoln was impressed by the quality and craftsmanship of the Shinola line. They pay a large amount of attention to detail and hand-finishing items.
Lincoln has tried for years with varying degrees of success to shift its image as a car company for the older segment of the market. It finally has done so with the amazing success of the redesigned Lincoln Navigator. This full-size SUV received its first redesign in a decade for the 2018 model year and the results were staggering. Navigators flew off our lot into the hands of happy drivers at a record pace. The statistics bear this out too as