Click on one of the people below to find out more information.

  • Herb Jernukian
    Managing Partner/General Manager

    A family man that prides himself with taking care of his employees and customers, Herb is always looking to build relationships and support the community. Married for over 30 years, he is the father of 4 amazing daughters and 8 grandchildren who he loves to spend time with. Herb is not only an automotive enthusiast, he's also an avid outdoorsman who enjoys exploring everything Arizona has to offer. Herb is a firm believer in creating long term relationships and is interested in helping others. Whether it be his involvement with local charities, schools, the community or you the customer, Herb is easily accessible, and always willing to help. We invite you to stop in anytime and meet him personally!

  • Rick Silverman
    Sales Manager

    Rick Silverman is one of the main contributors of Camelback Lincoln's effortless 5 star experience and has been for over 5 years. He works to serve and provide the best possible experience through honesty, integrity, and a work ethic. Born and raised in Tucson, Rick has lived all over the country before returning to the state he loves most. With 20 years in the luxury real-estate industry, Rick knows how to serve hardworking customers who want a quality product and to be treated with the respect they deserve. The most common comments from his customers are "the most professional luxury car buying experience ever" or "he just makes it effortless".

  • Collin Smith
    Sales Consultant

    Collin is a big part of the Camelback Lincoln team and has proven himself as a master in product knowledge and customer service. He enjoys helping educate our clients on technology, features and all their purchasing/leasing options, which will make it easier for them to make a well-informed decision, pressure free. Originally from Washington state, Collin is an animal lover and a former EMT. Being selfless and caring for the public is in his nature. He brings this mindset to the dealership every day and extends this care to you, our valued clients. If you have any questions on the great products we offer, Collin is here to help you feel more comfortable with the Lincoln Lineup!


  • Michael Vu
    Service Manager

    Michael, a father of 2 boys and married for  over 6 years, prides himself on doing all he can for everyone he meets. He is extremely attentive to his clients and truly cares about their needs and overall satisfaction. The 'Lincoln Effortless Promise' is part of his DNA and because of this he has been a major reason why Camelback Lincoln has one of the highest rated service departments in the whole western region of the country. Having been in the automotive industry for over 10 years, Michael knows what it takes to provide exceptional customer service and build long term relationship's with our  clients. Most clients consider him to be family just as much as they are considered family to him.

  • Ryan Riebold
    Service Scheduling

    Having been a part of the Camelback Lincoln for over 3 years, Ryan brings over 10 years of automotive excellence to the team. Having experience in all facets of the business, he has found a home as part of our 5 star Lincoln Service team. Providing the best experience to our clients is his main focus. A family man, father of 2, and husband for over 13 years, Ryan makes sure that each and every client is treated as an extension of our Camelback family. You will find him in the Lincoln service area helping our world class Service Ambassadors and is here to help YOU with anything you may need!

  • Jacob Paro
    Lincoln Service

    Jacob has been an important part of our Camelback Lincoln's team for over 2 years. Having started in our fleet department, his desire to better himself and play a bigger role in the customer experience led him to become one of our Lincoln Service Ambassadors. Jacob's ability to connect with his clients just comes naturally. He treats everyone that walks through our doors or that takes advantage of our pick up and drop off as if they were a longtime friend or family member. His never ending smile and attention to each client's specific needs, and his commitment to communication and follow up and follow thru is a big reason why our Lincoln Service team is one of the best in the Western Region.