
The most prominent graphic symbol for any company is the logo, and for a good reason. A logo is what a first impression person sees when they see your product. Lincoln's founder, Henry M. Leland, also knew that having a perfect logo was crucial to building a brand people could trust in his cars. In this device, we shall seek to combine something of the Ford symbol with the Rolls Royce griffin and other appropriate symbols. It should be dignified, distinctive, and easily reproduced at a small cost.