The most prominent graphic symbol for any company is the logo, and for a good reason. A logo is what a first impression person sees when they see your product. Lincoln's founder, Henry M. Leland, also knew that having a perfect logo was crucial to building a brand people could trust in his cars. In this device, we shall seek to combine something of the Ford symbol with the Rolls Royce griffin and other appropriate symbols. It should be dignified, distinctive, and easily reproduced at a small cost. In the 1920s, when this logo concept was created, it became an instant success as it was unique to all other automobile companies. Today you see Lincoln's current logo on every vehicle as well.
Logos are created purposely to market a product, in this case, a car brand. They are meant to personify the company's brand and create a recognizable image.
Any logo design aims to be memorable, unique, and appropriate. It shows that this brand has power and strength behind it. Lincoln is one of the forerunners of luxury car makers, along with Rolls Royce, which also had their heads in the shape of their logo.
Leland wanted the logo to be simple but elegant. They used the simplest form of logo design, the circle or roundel. A circle is a perfect geometric shape; it represents wholeness and unity. It is a symbol of perfection and a mandala, which means it can also represent spirituality. The circle could also mean infinity, as it has no beginning or end. As for elegance, we see this in how Lincoln's head is presented on the logo. The art style they used to draw the face of Lincoln is very calm and relaxed, making it look more like a human family crest rather than a logo. This makes it elegant as it removes any outside distractions, so the focus is solely on Lincoln's face.
The logo is not just about Abraham Lincoln, though. The logo also has other symbols, most notably the circle itself. The circle also symbolizes infinity, as we know that time is infinite. A circle represents wholeness and unity.
The other symbols on the logo represent the Lincoln brand and allow it to stand out from the rest. The Lincoln face resting by itself makes it look like a family crest. It also implies that the brand and logo share the same values as Leland's, what he wanted his brand to be perceived as.
In conclusion, the Lincoln car logo is one of the most influential logos in history, and the idea of combining a circle with symbols of strength, dignity, and elegance is still a symbol used today. For more information you can visit our dealership in Arizona for more information on this.